888 Casino Inks 1x2 Network DealDavid Burgundy | 11 Jun 2020
Success in business is all about pooling resources and making the most of partnerships. This is especially true for businesses operating in highly competitive industries such as the global iGaming industry. Which is probably why prominent online casino software developer and online slots provider 1x2 Network has expressed its delight at having successfully inked a partnership deal with operator giant 888 Holdings, the holding ownership plc that owns the popular 888casino brand.
Founded in 1997 in Britain’s Virgin Islands territory, 888 is in fact a brand long already in the game. Following a licence successfully obtained from gaming authorities in Antigua, the brand launched its very first proprietary platform, Casino-On-Net in May of that same year. In 2002 they rebranded Casino-On-Net to 888casino, the brand now officially about to be supplied by 1x2 Network.
About 1x2 Network
But 1x2 Network is no small or insignificant player in the field either. The supplier has several gaming brands under its ownership umbrella, including Leap Gaming, 1x2 Gaming and indie developer Iron Dog Studio. And according to Guy Cohen, who is the SVP and Head of B2C at 888 Holdings, it’s a thing of great excitement to be in a position to partner with an industry leader like 1x2 Network.
Book of Loki, Irish Love, Battle Maidens, Era of Gods, I Am The Law, Lucky Streaks and Book of Merlin are just some of the well-known online slots developed under the 1x2 Network that will now for the first time ever be enjoyed by 888 players.
888 A Valued Brand
Needless to say, the feeling of brand appreciation in partnership is mutual. Kevin Reid of 1x2 Network says he’s team is as thrilled as can be about being in a position to provide the developer’s top online slots to 888’s player-base. The 888 brand is a reputable industry name, said Reid, and brand association an important part of 1x2 Network’s business growth and expansion strategy.
1x2 Network is extremely proud of its online slots offering, continued Reid, and the 1x2 Network family of studios wants more players to experience what the development brand has to offer. And as far as 888’s player base is concerned, concluded Reid, there exists no doubt in anyone’s mind that 1x2 Network’s casino games will prove a huge hit.