Iron Dog’s Branded Megaways Slot Wins EGR AwardDavid Burgundy | 18 Nov 2020
A huge feather in the cap of 1X2 Network’s Iron Dog Studio has been the recent naming of their Branded Megaways slot as the winner of the Game of the Year award at this year’s EGR Global Awards. The 1X2 Network team responded by thanking everyone involved in the making of the slot, as well as those who nominated the game for the prestigious award.
1X2 Network also gave due recognition to the actual operators that had made the stunning new slot available to player audiences in regulated regions – as well as for the 100% show of support received from those operators.
The secret to Branded Megaways’ phenomenal success, explained the iGaming powerhouse, is the fact that it completely changed the way operators are able to best utilise their own brand-power alongside the offering of the title to their players.
Leveraging Brand Power
Branded Megaways makes it possible for operators to customise and brand-personalise everything from backdrops, to colouring, to the inclusion of brand-specific logs and designs.
The end-result is a personalised and operator-specific Megaways slot – and a game that perfectly captures operator brand identity. All of this is made possible by the inclusion of interchangeable game-elements typically present in all Megaways-endorsed titles. Standard elements such as the Megaways logo, the fonts typically used for the populating of texts and captions, standard symbols, the various in-game counters, and even the look and feel of the pop-up boxes.
A Unique And Value-Adding Title
What has proved an immense boost also has been the extensive regulation and licensing rights held by 1X2 Network’s Iron Dog Studios. Branded Megaways licensing and distribution rights allow operators to launch the game across a variety of regulated markets – including Canada, Malta, Gibraltar, the United Kingdom, Sweden, Italy, Spain, and the Isle of Man.
What the slot essentially does is to allow operators to tap into the brand-power already associated with Megaways in a super-leveraging kind of way. And all of this without compromising on any of what makes the mechanic so enjoyable and popular.
A major attraction too is that operators are able to personalise the slot in a way that is both instant as well as cost-effective – proof again that 1X2 Network got it exactly right when they described Branded Megaways to be as unique a concept as what it has emerged award-winning and successful.