GiG Launches Brand Protection SolutionDavid Burgundy | 03 Sep 2018
It may be true that it’s only been two months since iGaming solutions experts Gaming Innovation Group (GiG) has been afforded a provisional licence to trade in the newly regulated state of New Jersey, but the company has certainly not allowed the grass to grow underneath its feet.
The Malta-based firm recently announced that it is now officially ready to roll out its brand new GiG Comply Advance support product. The new product will act as a support tool and will be utilised by operators of online casinos as well as sportsbetting sites to gain better control over third-party advertising as well as the protection of the unique aspects of the brand in question.
Third-party advertisers have been misusing industry platforms in order to promote their own products and agendas under the auspices of specific operator brands. Oftentimes it has been the case that the advertisements do not adhere to operator policies, let alone tie in with the particular brand’s culture.
More Control Means More Safety
What’s more, GiG’s new product will also serve to enhance and support responsible gambling by making it possible for operators to track exactly where and when their brand offerings are being advertised. As it stands at the moment, it’s becoming increasingly more difficult to establish the range and reaching scope of advertisements. Operators often find themselves in direct contravention of local laws without their prior knowledge or intent, thanks to advertisers over-stepping legal boundaries.
The new product will also act as a safeguard in order to ensure the protection of brand-standards.
Protecting The Brand
Going forward, operators will now be in a position to be more involved in the operational side of advertising proceedings, and as such, will have more control by being in a position to establish their own parameters and industry criteria relating to brand advertising.
GiG also confirmed that the UK-licensed domain MrGreen.com will be the first official partner to make use of the new safeguarding technology. Chief Digital Officer, Richard Brown, has said that it was an honour for the company to be in a position to partner with the prominent Stockholm-based brand, especially since it was the first roll-out of a project that had long been the dream-child of the company, and one that it was especially passionate about and proud of.