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Problem Gambling a Priority For William Hill

David Burgundy | 06 Sep 2018

William Hill LogoIndustry leading online betting and casino brand William Hill, has committed itself to tackle problem gambling head on. In an exclusive interview, SBC news spoke to Lyndsay Wright, William Hills new Director of Strategy, Brand, and IR about the company's new responsible gambling campaign. Nobody Harmed By Gambling.

Facing Issues Head On

William Hill’s products reach an estimated two-thirds of the UK gambling market, of which an estimated 430 000 people are problem gamblers. In their latest corporate initiative, they plan to leverage the company's unique ability to reach hundreds of thousands of people to bring awareness around this issue.

Lindsay Wright believes that the seriousness of problem gambling has not been acknowledged. Recognizing the potential of every gambling product to cause harm is the first step in mitigating these harmful possibilities.

There is no industry standard when it comes to identifying what healthy gambling looks like. The plan is to look deeper into the industry problem, trying to address the issue before it develops. Focusing on those players who are at risk and halting their progress to problem gambling.

To this end, the company will reassess how they market and structure their products to assist punters to stay in control. This means a bigger focus on creating awareness about the tools available to their clients that exist to help them. Tools that already exist include the pre-set limit setting and exclusion tools.

Working Together

William Hill plans to adopt a ‘Learning Out Loud’ approach. It will share any insight it gains into this problem with anyone who is interested, including its competitors. This is one area in which the team believes competition should not hinder progress.

The issue is a complex one, and touches so many facets of people’s lives that the larger the collaboration the more successful they will be. They plan to involve communities and various other stakeholders so they can tackle the problem together.

The company will be holding a conference in November to generate ideas for a better way forward. Participating in the day will be the William Hill leadership team, leading thinkers, practitioners, and gambling problem experts. However, they have chosen to include experts from the fields of personal and community health, family relationships, and communities in order to get a wider perspective on the problem.

Lindsay has stated that William Hill is prepared to embrace any ideas that result from the conference.