Mobile Gaming Integrating with Chat AppsDavid Burgundy | 26 May 2017
The integration of live chat apps with mobile betting and gaming platforms is set to be one of the next big things in the mobile gambling industry. Players who spend time playing on mobile casino or betting apps spend far more time using live chat apps on average - like Whatsapp, WeChat and other real-time chat services.
Now, many of these services are integrating mobile games and betting opportunities into their platforms and are rapidly seeing success.
Irish betting and casino giant Paddy Power is one of the latest examples of mobile gaming apps and live chat service integration. The brand has become the very first mobile bookmaker to launch a new chatbot service that allows its players to wager and play directly through Facebook Messenger (Facebook’s mobile instant chat application.)
Live Chat Service Changes Gambling
The new chatbot has been developed by betting and messaging technician Onionsack, and allows players and punters to log into their accounts at Paddy Power using the app, where they can also bet and check their real money account balances.
The intelligent software enables the bookmaker’s players to write chat messages detailing the bets they want to place, whereupon Onionsack’s platform comprehends the instruction and completes the transaction on players’ behalf using the cash in their linked Paddy Power accounts.
Furthermore, punters and players can also enjoy sports updates and other personalised offerings through the app’s push notifications, and can also access Paddy Power podcasts, videos and blogs, bringing players and punters closer to the brand through the smart new marketing medium.
Mobile Gaming Firms Expected To Follow Suit
Facebook Messenger is used by millions of Facebook users each day, being the messaging platform of the massively popular Facebook social media hub. Paddy Power Product Director Michael Healy notes that his company has recognised its customers’ love for instant messaging apps, and using the chatbot on Facebook Messenger will no doubt be a successful entry point into the chatbot marketplace.
Nearly all of the firm’s players and punters are on Facebook, Healy said, making it a highly effective way to allow Paddy Power customers to bet and play with ease from their mobile phones.
Paddy Power’s move is expected to usher in a whole new age of mobile chatbot betting and gaming services using massively popular instant chat hubs like WeChat and Whatsapp. The Irish bookmaker itself expects many more companies to join the trend too, noting that it provides an easy and personalised way of betting that almost every mobile player in the world can enjoy.