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NetEnt Inks Exciting New Jersey Deal

David Burgundy | 24 Oct 2018

NetEntNetEnt is making even more headway in the New Jersey iGaming market after the signing of a customer agreement with Churchill Downs Incorporated, the well-known gaming operator. The agreement sees them set to deliver their prized online casino games to the betting operator, who is lauded as the largest onshore operator for horseracing in the US.

It has been a busy year for the software developer, and they have been expanding across the board. They recently announced that they would supply games to the Canadian province of British Columbia, and have been eagerly eyeing the American market as new and exciting regulations come in to place, and old restrictions fall away. The new deal gives them a foot in the door to the American market, and at present this is a highly prized feat, as dozens of operators are all angling to get in to the States.

The Names Involved

Churchill Downs incorporated is in charge of 6 casinos across the country, but is best known for its horseracing event, the Kentucky Derby. The Derby is held annually and attracts a huge number of horseracing fans from all parts of the world.

Stockholm-based NetEnt is a pioneer of the online casino experience. They are most famous for recognising what an opportunity for growth there was in the online casinos industry, and devising a concept for games that can be played on just about any device. Their Touch range of mobile games revolutionised the industry, and their entry into the NJ market will surely see them grow from strength to strength.

An Auspicious Partnership For All

In a recent statement, Erik Nyman, Managing Director for NetEnt Americas LLC, admitted that they were excited to start delivering their uber-popular game titles to the online betting operator, and believed that their popular game titles would certainly contribute to growth for Churchill Downs [Incorporated] in online casinos. He added that it would certainly see NetEnt experience continued growth in the area too.

President for the Churchill Downs Interactive subordinate, Ian Williams, stated confidently that he had no doubt that the games from NetEnt have become every player’s favourites, in every market in which they have been used to date. The plan now was to keep adding hit titles, and they were looking forward to being able to offer slots like Starburst, Jumanji and Gonzo’s Quest to their players, to give them the best possible entertainment experience.