Relax Gaming’s Powered By Platform Changes GamingDavid Burgundy | 07 Nov 2019
Relax Gaming has created a new product that is set to change the face of content distribution for online gaming. Their new platform, Powered By, is an integration platform that Relax Gaming is offering to online casino content creators and operators to use as a platform-to-platform option. The idea is to give existing studios a platform where they can host and distribute their casino games in an open and transparent way.
NetGaming Joins The Party
Numerous content creators all over the world have adopted the Powered By platform already. And NetGaming is the latest to sign an agreement with Relax Gaming to utilise the service. The company is a very new software studio that was only founded in 2019, and has already made a major impact in their local market. Partnering with Relax Gaming will allow them to push their content much further.
In a statement made about the new deal, Pallavi Deshmukh, chief executive officer for NetGaming, said that they are excited to have the experience and knowledge of Relax Gaming supporting them as they make moves to expand. The fledgling content creators will now be able to really target a wide range of players with their specialised online gaming solutions.
Relax Gaming has gone on record saying that these are exactly the kinds of partnerships that they’re looking to make with Powered By. They are hoping to allow existing studios to use their technology and their experience to grow their businesses on an excellent integration platform.
Relax Gaming’s Pioneering Approach
Chief procurement officer of Relax Gaming, Simon Hammon, commented on the deal and said that they are excited to be helping out an up and coming company like NetGaming. The company is also proud of being able to pioneer a new way of distributing content from developers to operators with Powered By. This platform really gives companies of all sizes a transparent commercial route to supply their games to operators in a range of different markets. Up until the release of Powered By, deals were always segmented agreements between the studio and the operator. Now, online casino operators can use Powered By to get access to content they wouldn’t have been able to even see before. On the flip side of the coin, developers can get their content in front of more operators with ease.
Powered By has already over 640 casino games available from different studios available in their own portfolio. They are looking to increase this offering to operators through the expansion of the platform aggregator to other studios.