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Stars Group Launches £100 Million Challenge

David Burgundy | 07 May 2018

Stars Group Launches £100 Million ChallengeIt’s almost time for the 2018 FIFA World Cup and Canadian iGaming giant The Stars Group have decided to celebrate it in true winning style. Stars Group has launched a special promotion in celebration of Russia 2018, and players stand in line to win their share of a very impressive £100m. This is without a doubt the biggest competition of its size and something to look forward to this summer.

Cross-Platform Competition

The Stars £100 Million Challenge is the company’s very first competition to run vertically across all of its platforms, including PokerStars, BetStars and PokerStars Casino Brands. It’s a multi-market promotion the size of which isn’t often seen in the casino industry.

What to do to get one’s hands on this amazing prize pot? Correctly predict the outcome of all 64 national games to be played in the 2018 FIFA World Cup. Should a customer be lucky enough to predict the correct outcome for all 64 games in a win-lose-draw format, he or she could win up to £100m.

Prize Money Galore

What’s more, even if the full monty isn’t achieved, the player that correctly predicts the score for the highest number of national matches, will walk away with £10,000 in cash as well as a Platinum Pass to the PokerStars Players No-Limit Hold’em Championship in the Bahamas come January 2019.

The first entry into the competition will be free and entries will close on the last day before the Russia 2018 World Cup officially kicks off. Players from Denmark, Sweden, Finland, Norway, and the United Kingdom will be free to enter, but the competition will unfortunately not be open to entries from players from Gibraltar or the Isle of Man.

Star Brand Ambassadors

To add further excitement to the guessing gala, PokerStars has enlisted the services of former cricket star, now television presenter, Freddie Flintoff, as official competition brand ambassador. Danish comedian Casper Christensen and Swedish celeb-chef Per Morberg will head up the representative action in the Nordic regions.

Chief Executive of the Stars Group, Rafi Ashkenazi, said the competition was all about bringing the biggest prize money in the history of sports betting, to the group’s loyal customers, and thereby becoming the first choice for an entertainment destination in the iGaming industry.

Ashkenazi also said that the Stars £100 Million Challenge would see to it that the Stars Group is at the centre of the global betting landscape for the 2018 FICA World Cup and that the Stars Group is every player’s first choice from which to watch the competition.

Sources:
http://www.igamingbusiness.com/news/stars-group-offers-100m-world-cup-promotion