The Stars Group Moves Offices in MaltaDavid Burgundy | 11 Aug 2017
Canadian iGaming firm The Stars Group, previously Amaya Inc., has now moves its Malta offices to a new location, according to media reports. The new office has now been inaugurated by Maltese Prime Minister Joseph Muscat, who was recently re-elected to run the island nation by majority vote.
It was just a few days ago when the prominent gaming group announced that it has completed its rebranding process, converting to The Stars Group from its previous brand name, Amaya. The Stars Group opened its first office in Malta back in 2012 under its previous name, at which point it had only a few staff members to power its operations.
Its workforce in the region has since increased to over 300 people, which created the need for the company to relocate. The Star’s Group’s operations in Malta now involve a number of different departments, along with employees from over 30 different countries worldwide.
Amaya Rebrands To The Stars Group
CEO Rafi Ashkenazi has commented on the inauguration of the new office, noting that Malta has always been a welcoming host, and proved this back in 2012 when The Stars Group first arrived. He also said that his company is glad to have the opportunity to renew its commitment to the island territory.
Among other accolades, The Stars Group is the owner and operator of popular online gaming brands PokerStars and BetStars. BetStars was launched only a few years ago and has yet to establish itself in the competitive international iGaming space.
However, PokerStars is already experiencing massive success, being the current leader in online poker service provision and enjoying over two thirds of the market. Amaya’s name change was partly aimed at highlighting the success of its PokerStars brand.
MGA to Simplify Licensing Laws For B2B & B2C Companies
The operator has opened its new offices at a time during which the Malta Gaming Authority (MGA) has been working alongside the government to create a revised online gambling regulatory framework. The new legislation will improve Malta’s iGaming license system while nixing unnecessary administration.
If passed, the new Gaming Act will scrap the current multi-licensing system in favour of one with just two kinds of licenses on offer – one for B2C operations, and one for B2B operations.
The authority has noted that its decision to simplify current laws will allow it to focus its attention on important matters, such as the prevention of fraud, money laundering, and other concerning activities in the iGaming market.