Top Tips for Navigating the Apple App StoreDavid Burgundy | 26 Jan 2017
Using iPads and iPhones is an essential part of many peoples’ lives today, and it’s an experience that gets better and better all the time. These days, there’s an app for almost everything, from learning languages to staying on top of work tasks, emails and social media postings and they can all be found in the App Store. There are also great apps for mobile casinos and other games, and a vast majority of iOS device users utilise the App Store predominantly to download entertainment-based apps
For every kind of function or task there are innumerable apps that do the job. So how do you know which you should choose?
Do Your Research
Of course, an essential part of deciding which apps to use for any activity is finding out what other people thought about them, or their experiences with the software. This can be done by checking out reviews and browsing forums and you’ll gauge a true-to-life idea of what an app has to offer.
The amount of times that an app has been downloaded is also helpful, since if like-minded individuals have found it useful then the chances are, you will too. The App Store makes this easy, as apps are listed in order of popularity once a search has been done.
Understanding App Store Optimisation
App Store Optimisation, or ASO, is similar to Search Engine Optimisation, except it is for apps rather than websites. Knowing that developers have the use of ASO at their fingertips should help you to decide on trustworthy apps in 2 ways. If developers have taken the time to use these tools well and are near the top of the list then you know they take what they are doing seriously, and if things seem too good to be true, then you know there might be something suspicious going on.
App Store Optimisation is usually divided into Asset and Keyword Optimisation. Asset Optimisation involves making the preview and the screenshots of the app as appealing as possible. Keyword optimisation focuses on ensuring that a specific app is at the top of a list of search results. While the algorithms are not as clearly understood as with Search Engine Optimisation, it is clear that the name of the app must involve keywords that need to be carefully chosen.
Be Aware of Black Hats
White Hats and Black Hats are terms traditionally used to describe hackers who are using their powers for good or evil, but they apply to ASO campaigners too. White Hats use respected, best practices to optimise their app’s exposure, while Black Hats use nefarious means. This usually involves falsifying information like download totals and user reviews, with bots or other techniques, to make an app seem more important than it is.
As far back as 2012, the App Store was banning apps that used third-party services to gain top placement. You need to stay alert to the possibility of Black Hats at all times, but you can rest a little easier knowing that Apple is too.
Navigating the Apple App Store can be simple, and with these tips you should easily be able to find the apps that best suit your requirements.